has over 31.5 million viewers a month, with the majority (69%) being women.
Much like VK, OK allows users to create a profile, search for friends, and share status updates and images.
This isn’t necessarily surprising, as Facebook is constantly changing its platform to better align with its perceived users’ needs.
What’s interesting is that analysts suggest part of the reason Facebook is becoming more popular in Russia is because of business conversations – this report suggests that over 30% of business-related discussions in Russia take place on Facebook.
Much like Facebook, users have a profile and can easily search for and add other users to follow their status updates, photos, and videos.
Along with these traditional functions, users can also upload video and audio files of any kind and share these resources with other users as well.
Rutube is essentially Russia’s answer to You Tube – a social media platform centred on video sharing for content of all types.
If you’re from Russia and you could expand on why you do or don’t use different social media platforms, I’d love to hear your insight in the comments!
Facebook, Twitter, Instagram, and You Tube dominate the social media world in most countries, but Russia (and some surrounding areas such as Kazakstan and Ukraine) often prefer regional replacements for these platforms.
This difference in social media use is of huge importance for brands who use social media sites for advertising, as it can completely change a marketing strategy that is used in other parts of the world.
Livejournal is a blogging platform that has been around since 1999, but has since generally fallen into disuse in most of the world.
This trend is far from true in Russia, however, where over 15.1 million users visit Livejournal each month – over half of the site’s total traffic.
The final social media platform on this list, Instagram has become hugely popular in the last few years and its popularity in Russia is no exception.