And until we start reading from the bottom up, catchy headlines are here to stay.
Husband of Lorna Marquet and father of three young boys, Nick Marquet is the co-author of the book, and runs He has 11 years’ experience in newspaper, magazine and digital advertising, and more than five years running successful online businesses.
Consider the headline of this post; perhaps you are reading with the hope it will solve your headline-writing problem?! Numbers are something we know and feel comfortable with; they give us a sense of familiarity and advise our brains on how long an article may take to read.
Learning how to write a catchy headline can be the difference between a well-distributed piece of writing, or a dud.
If you write for a publication, review older copies and look for examples that you know would work with your audience and tweak them.
Viral Nova.com, a website that repackages content that is already available, does a great job of writing compelling headlines.
When using words that are bland, uninspiring, or unknown by most, your potential readers are going to be turned off.
Instead stick with language that is simple, but powerful.So, let’s take a look at the steps required to write a headline that will attract the readers you’re looking for.